New VB packages simplify sales and enrollment

Sometimes, it’s simplicity that sells. Particularly for the voluntary benefits market, the easier we make the sale, enrollment and administration of our products, the better.

This is especially important for brokers who are new to voluntary, see the importance of the coverage in a comprehensive financial protection package, but may have the perception that voluntary benefits are complicated.

Recognizing an opportunity to overcome these perceptions, Unum has launched a new, simplified sales and enrollment approach for some of our most popular voluntary products. This new approach provides the broker with everything needed to position, sell and enroll interest sensitive whole life, individual short term disability, individual accident and group critical illness.

Unum’s broker-enrolled solutions provides two offerings called Unum Essential VB for cases of 25-250 lives and Unum Essential VB Plus for those of more than 250 lives, these new packages include:

• Marketing material to support the broker in the sale of the voluntary benefits offering
• Employee education to aid in employees’ benefits decisions
• Pre-filled paper election form or online enrollment options that reduce errors and time
• Self-enroll capability offers a next step to customer-preferred group meetings
• No broker signature required saves the broker time
• Personalized enrollment kit provides all the communication tools and forms=

This approach enables brokers and employers to offer voluntary benefits in much the same way as traditional group benefits by utilizing group meetings and a personalized, prefilled enrollment form that lets employees self-enroll.

The launch of Unum’s broker-enrolled solutions follows closely on the heels of the introduction of the new voluntary group accident product and enhanced group critical illness coverage. All reinforce Unum’s leadership in the voluntary benefits market and commitment to providing innovative solutions to our customers.